You wrote a kickbutt piece and yet, it’s not going viral. Or anywhere for that matter. Your amazing content is going over like a turd in a punch bowl. Hmmm… Let’s solve this crazy mystery.
- Your content really IS a turd in the punch bowl. Really. Just face it. Maybe your content sucks – trust me, I know some of my own content sucks, I’m still a work in progress too. Is your article entertaining? Engaging? Funny? Shocking? New? Spicy? B.O.R.I.N.G. If you hadn’t written it, would you take the time to read it? How can you spice it up and grab some attention?
- It’s not easy to read. Seriously. Fancy fonts, crazy colored words, NO PARAGRAPHS – holy cow, my biggest pet peeve and turn off. Break. It. Up. Already. I don’t have time to read a huge chunk of text, so trick my brain into thinking it’s not a lot by breaking it into bite size pieces! Keep It Simple Stupid – KISS!
- You’re a Whiner. If I’m friends with you on Facebook and you gripe and complain all the time, I’m going to unfollow you. Don’t advertise that you are some kind of motivational speaker and then boohoo all over the place. Yep, I’m motivated. To run as far and fast away from you as if a giant whinezilla is following.
* I get it. It’s hard when you put your soul into something and no one responds to it. It’s a crappy feeling. Save your whiney moments for a close friend – who doesn’t mind – but do it privately where potential fans can’t hear or see it.
I’m sure there are a million more reasons your content isn’t going viral. Is that the only reason you’re writing? Are you barfing out stinker content in hopes of instant success and a quick buck? Yikes. Unless you are a marketing wizard everyone will see right through you and be turned off.
Try something new. Ask others to give you some feedback on what they like and don’t like.
What other mistakes do people make that keep their content from being shared?